The Jetsam marketing department provides expert knowledge and experience in the field of market analysis, product management and all areas of online and offline marketing. The team’s main focus is on online marketing (including website design, e-mail marketing, banner advertising, search engine marketing, website tracking, etc.) but they also organize printed materials (such as flyers, discount vouchers, etc.) - always individually tailored to the customer’s requirements. They also cover the process of product management covering the complete product lifecycle including strategy, definition and promotion. Of course, social media marketing also plays a role, for which the team works closely together with the Jetsam’s department for e-Support.
Understanding Customer Needs – Services as a product